Participants march with a banner with rainbow colours during the annual pride parade in Hong Kong, China, November 7, 2015. "Hong Kong has a real opportunity to take the lead here and give a clear message," said Gigi Chao, the vice chair of listed Hong Kong property firm Cheuk Nang Holdings and a prominent gay rights advocate in Asia. "WAKE UP"Business groups in Hong Kong, Singapore and Japan have become increasingly vocal in making the case that Asia's leading economies must do more to encourage diversity. A poll this year by Kyodo news agency of just over 1,500 people showed that nearly 70 percent supported same-sex marriage. While corporates rarely lobby Asian governments directly on LGBTQ rights, activists say they show their support through sponsorship of LGBTQ events and Pride-themed marketing.

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